The Melania Meme Coin Collapse — and What It Means

Trump-aligned digital tokens and the stock of Trump Media have experienced some of the steepest declines in consumer-facing assets this year, according to financial filings and multiple news reports.

Illustration by Abdelafatah Mukhtar

By Brian Daitzman

A cryptocurrency named for First Lady Melania Trump has lost 99 percent of its value since Inauguration Day, while other Trump-linked assets have fallen as much as 80 percent, according to reporting from The Wall Street Journal and corroborating financial outlets.

A digital token branded around First La…