The Digital Counter-Offensive: How Lincoln Square Is Rewriting the Rules of Engagement

Our 5-point plan to reclaim our democracy on the digital front.

Note from the Editor: We originally shared this message with a small circle of supporters on February 13th. The responses were so overwhelming that we knew it couldn’t stay behind closed doors. We are republishing it today because the mission to restore the American mind cannot wait, and the time to reach more of you is right now.

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For a decade, the digital landscape has been a one-sided battlefield. While the establishment clung to sluggish, corporate messaging, the opposition built a high-speed machine that weaponized repetition and “vibe-based” dominance to seize control of the narrative.

But in 2026, the tide is finally turning. Lincoln Square has stopped playing defense. We have moved from the sidelines to the front lines, hijacking the digital playbook to reclaim the American story.

MAGA didn’t win by being right; they won by being everywhere. For too long, the Democratic establishment left the digital field wide open, allowing lies to go unchallenged. Lincoln Square is closing that gap. In the past six week, we have saturated the social media landscape with 88 million impressions, reaching 60 million Americans with the undeniable truth: this regime is dismantling our country and the rule of law. We aren’t just countering their rules of engagement—we’ve seized them.

We’ve taken a page from the opposition’s playbook: Digital is King. By meeting disengaged voters exactly where they spend their hours—on their phones—we are shifting perceptions in real-time.

We’re not only delivering important commentary and analysis to you—the politically proactive, right here on Substack, but we’re also repurposing our content to bring the facts to disengaged voters across social media who normally “don’t do politics.” Our reach is getting larger with the support of our readers and viewers.

The results speak for themselves. Last week’s massive victories for the pro-democracy movement are a direct result of an informed public rising, mobilizing on the streets, and challenging their elected officials to listen to their constituents—or else.

This is what democracy looked like last week:

• Electoral Earthquakes: We’ve seen historic special election flips in Texas and Louisiana, making massive gains in districts previously thought to be “MAGA territory.”

• Community Victories: From ICE being forced out of Minneapolis to grassroots resistance successfully halting the construction of prison camps, the people are pushing back—and winning.

• The Culture War Shift: When Bad Bunny delivered the biggest Super Bowl halftime show in history, it didn’t just cause a pathetic MAGA meltdown; it solidified the beauty and power of Latin American culture in the hearts of millions. In just 12 minutes, Benito Ocasio proved that the Republicans will never again control culture in America.

• The Youth Are Rising Up: Across the nation, high school students are staging massive walkouts, refusing to let their lives be dictated by a movement obsessed with the past. This isn’t a coincidence—it’s a digital-first revolution. With short-form content of the ICE atrocities dominating the feeds on TikTok, Snapchat, and Instagram Reels, young people are witnessing history without the filters of the old guard.

• Legal Wins: A Grand Jury just stood up for the First Amendment, refusing to indict leaders like Mark Kelly, Jason Crow, and Elissa Slotkin for their courageous stance on military integrity. Meanwhile, impeachment articles have been introduced against Kristi Noem and Pam Bondi, and we’re ready to force Congress to support their removal.

The “Right-Wing Disinformation Machine” is backed by millions of dark dollars to fund a nationalized takeover of our information streams. They want to reverse every win we’ve fought for. We won’t let them.

We’ve realized a hard truth: We cannot depend on the Democratic Party establishment to save us. Their digital strategy is often too slow, too corporate, and too disconnected from the platforms where democracy is actually being weakened.

Lincoln Square is filling that void. We don’t do “defensive.” We do Digital Assault.

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We’ve realized a hard truth: we cannot wait for the “old guard” to save us. To combat a nationalized disinformation machine backed by dark money, Lincoln Square has launched a Digital Assault strategy across social media

Our 5-Point Plan to Reclaiming our Democracy on the Digital Front:

1. “Pre-bunking” Over Debunking: We “inoculate” voters against lies before they hit their feeds. As Trump weaponizes lies about “illegal voters” to seize control of our ballot boxes, our digital army is prepared to swarm every feed with a barrage of “Truth Graphics.” By shifting the aesthetic and “vibe” of our content, we create a psychological force-multiplier: the viewer feels a groundswell of consensus, and the truth feels like common sense again.

2. The “Meme Lab”: We win the vibe war with fact graphics and satirical content that makes the opposition feel out of touch.

3. Repetition: They proved that repetition shapes reality. For years, the MAGA machine has used the “illusory truth effect,” the cognitive tendency to believe false information as correct after repeated exposure, to turn lies and hate into household narratives. We are reclaiming that playbook—not to deceive, but to dominate. By flooding the digital zone with facts, we are saturating feeds with the truth until the facts are impossible to ignore and the lies are impossible to believe.

4. Direct Demands to Lawmakers: Our graphics with Calls to Action yielded over 23,000 emails to elected officials demanding that they impeach Pam Bondi, Kristi Noem, and to Defund ICE—right from our Lincoln Square Action platform. With your support, we can reach even more Americans and flood the inboxes of those in Congress who are already feeling the heat from constituents.

5. Digital Field Armies: 300,000 Strong and Ready to Strike. We don’t just wait for the lie; we seize the narrative. We are mobilizing our volunteer digital army to “flood the zone” with the truth the moment a disinformation campaign breaks. By equipping our 300k-strong force with the “Fascism Fighter’s Toolkit”—a high-impact arsenal of shareable graphics—we ensure the facts go viral organically. Your support today allows us to scale our staff and ad-targeting to get this toolkit into the hands of our digital soldiers by our April 1st deadline.

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The Mission: A Six-Month Offensive

Currently, a dedicated team of just six people is managing ten weekly shows and a massive social media presence entirely in-house. To sustain this momentum through the 2026 midterms, we are scaling up.

Our goal is to raise $500,000 by April 1st to hire a rapid-response “dream team” of designers, social media managers, and editors. This isn’t about high-priced consultants; it’s about pure amplification. In this fight, a $50 donation reaches 5,000 voters; $500 reaches 50,000. We’re 10% to goal and have a lot of work to do. We’re counting on you.

We are measuring the shift in real-time through sentiment analysis and engagement ratios. The data shows the truth: the public is moving from confusion to clarity. The digital town square is being reclaimed, one post at a time.

We have the digital skills. We have the targeting data. We have the strategy to reach the independent and disengaged voters who will decide the 2026 midterms and the future of our democracy. All we need is your support to amplify the truth at scale.

Please join us. Let’s show the digital oligarchs and the authoritarian machine that the truth is not for sale—and that we dare to fight harder for it.

Together, we can reclaim the Digital Town Square.

The resistance is digital. The momentum is ours. Join the offensive.

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Thank you for being part of our Lincoln Square community. We are honored to be in this fight with you.

Susan J. Demas

Lincoln Square Executive Editor

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