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Maybe We’ve Got It All Wrong about Gen Z

They don't want to return to a time they never knew.

Lisa Senecal's avatar
Lisa Senecal
Oct 26, 2025
∙ Paid
Image by Riley Levine

If you’re over thirty, imagine growing up knowing only a United States defined by relentless polarization, economic upheaval, a global pandemic that physically and emotionally separated you from your peers, and a social media ecosystem that connects and divides in equal measure. This is the reality for Gen Z, the cohort of Americans…

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