Trump’s approval erosion isn’t cyclical noise but a structural collapse driven by independents abandoning him on affordability.
Economic pain is now the one reality propaganda can’t outrun, because it shows up at the checkout line and on credit card statements.
Down-ballot Republicans are exposed in ways Trump never is, forced to answer for costs they didn’t create but can’t escape.
Alabama isn’t an anomaly but a stress test, revealing how quickly “safe” red states can fracture when material conditions dominate culture war theatrics.
Rick Wilson, Andrew Wilson, Joe Trippi, and Alex Shashlo frame a moment where politics stops being theoretical and starts being tactile, rooted in prices, premiums, and paychecks rather than ideology. What matters now isn’t messaging brilliance but the narrowing gap between voter perception and lived experience, where denial collapses under everyday math. Affordability functions as a universal language that cuts across partisan identity, making old loyalty tests brittle and unreliable. The deeper risk for Republicans isn’t backlash but exposure, as structural weaknesses become visible once independents disengage rather than swing back.
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